Deodorant brand Layer’s Shot apologises for ads that encouraged ‘rape culture’

An Indian body spray company is being lambasted on Twitter after airing two advertisements that people found highly objectionable and propagating rape culture. One of the ads shows four men discussing who gets the “shot” on the last remaining bottle of perfume but showing a woman instead of the bottle. The Union Information and Broadcasting Ministry had directed Twitter and YouTube to remove videos of the two advertisements, saying that they were “detrimental to the portrayal of women in the interest of decency or morality” stating the ads violated Rule 3(1)(b)(ii) of the Information Technology Rules, 2021.

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